Building Loyalty for The Glenlivet

To foster deep brand loyalty with VIP customers of The Glenlivet in Canada, and to create an overall brand halo effect, we created this unique 1:1 CRM program featuring personalized videos, a customized product, and a once-in-a-lifetime tasting experience. Watch the video to see how it all came together.

The Glenlivet Single Cask Squadron 70
Case Study