Leading the Way with TELUS Mobility

At the advent of the smartphone era, I spent three years leading the TELUS Mobility account at Taxi in Toronto. TELUS is one of the “big three” telecom companies in Canada, and during that span, we helped establish them as one of the most valuable brands in the world. We also grew the account substantially, consolidating the digital work with the mass, packaging, and in-store.

Each quarter, we produced a massive integrated campaign with a dizzying array of visually-astonishing work. Below you’ll find some of my favourite pieces from those years, along with a short case study illustrating just how much went into each and every quarter.

Few companies have such a disciplined and well-integrated approach to their brand. It was a joy to be part of it for so long.

Rock Out
TV Spot

One Quarter with Telus Mobility
Case Study

Change It Up
TV Spot

Print and Out-of-Home