Creating an Unforgettable Experience for Cadillac Fairview

Cadillac Fairview wanted to create sticky and repeat foot traffic at its Sherway Gardens shopping centre during the key holiday season. To do just that, we created this high-impact experiential installation known as the CF Love Lights, which helped contribute to a 20% boost in overall traffic and an 8.3% bump in sales year over year.

I oversaw the project from the concept, to build, to launch. It was an extremely intense undertaking.

CF Love Lights
Case Study

Here’s a time-lapse of the build, which took place over several days in an airport hangar…

Here’s some additional drone footage of the installation in action…